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Instructor: Dheeraj Thukral
Language: Mix of Hindi & English
Validity Period: 365 days
Learn & Master Google Ads Practically With Real Data From Real Business Accounts
Don't Just Learn. Apply All Concepts Using Test Accounts, Media Plans, Case Studies, Reports, & Special Offers From Google Ads
This Course Is Taught & Mentored By Dheeraj - An Alum of ISB, Hyderabad & Digital Consultant With More Than 8 Years of Agency & Brand Consulting Experience
✅ Introduction To Google Ads & PPC: What is Pay Per Click, How Do PPC Networks Work?, What Are Google Ads?, How Does Google Ads Algorithm Work?, What Is Quality Score?, How Do Companies Earn Revenue Through Google Ads?
✅ Google Ads Basics: How To Analyze Google Ads Overview, Layout, Navigation, Account Structure, & Basic Workflow, Key Performance Indicators, Bidding Strategies
✅ Google Keyword Research Tools: Introduction To Google Keyword Research Tools, How To Find Profitable Keywords On Google Keyword Planner + Planning Your Lead Flow
✅ Google Search Campaign: Campaign Settings, Ad-Group Settings, How To Optimize Headings, How To Optimize Descriptions, Callout Extensions, Call Extensions, Sitelink Extensions, Promotion Extensions, Structured Snippets & Case Studies From Real Accounts & Search Network Quiz
✅ Google Display Network: Google Display Concept Building & Recall of Marketing Funnels, GDN Budget, Locations, Languages, Introduction To Audience Segments, How To Refine Your Demographics, Optimized Targeting, Keyword Targeting, Placement Targeting + Quizzes + Case Studies
✅ Google Video Network (YouTube Ads): Detailed Introduction To Video Campaign Settings, Understand The Targeting Settings For Ad-Group Creation, Creating Our First In-Feed Ad, Budget, & Understanding Metrics, Optimizing, Monitoring, & Controlling Your In-Feed Ad Spends (with 25+ Keywords/Placements), Creating A New Ad-Group With Placement Targeting + Real Case Studies + Quizzes + Assignments
✅ Practically Building In-stream/Conversion Ads: YouTube Conversion Ads - Basic Setup & Ad-Group Creation, How To Link Your YouTube Audience To Google Ads, How To Create Custom Segments For Youtube Audience + Real Case Studies + Quizzes + Assignments
✅ Google Discovery Ads: What Are Google Discovery Ads? (Practical Examples), Practically Building Discovery Ad Campaign (Detailed Walkthrough, Conversion Settings, Scaling Discovery Ads
✅ Google Ads Advanced Features: Introduction To Advanced Metrics: Google Ads Dynamic Columns, Introduction To Advanced Metrics: Google Dynamic Segments, Google Ads Reports, Conversion Tracking, Attribution, Linking To Google Analytics & Firebase
🔥 Media Planning Sheet - Create media plans for your clients easily and track your progress with downloadable Google Sheet files.
🔥 Practical Case Studies - Get case studies that you can review and use to make decisions in your job and business. Detailed reports with budget spending exceeding $150,000/client
🔥 How To Crack PPC Interviews & LIVE Mock Sessions On Zoom/Telegram/Google Meet
➡️ Dheeraj is a Digital Marketing Trainer, and a Marketing Consultant from the Indian School of Business, Hyderabad.
➡️ Dheeraj has more than 7 years of professional digital marketing and brand consulting experience with companies such as Medela, Emaar Real Estate, House of Anita Dongre, Future Group, Contify, etc to name a few.
➡️ Dheeraj also has consulted more than 25 small and medium business enterprises from all kinds of growth stages and continues to do so by leveraging the power of Personal Branding via LinkedIn
➡️ He has ~ 7000+ followers on LinkedIn and a combined annual reach of 500,000+ people